Marketing Plan Cocacola Vietnam - 3510 Words

Hospitality Marketing MKT 4487 Project Marketing Plan for Coca Cola in Viet Nam Instructor: Dr. Ping He TABLE OF CONTENTS Contents: Page No. 1) Executive Summary 3 2) Introduction 3 3) Marketing plan 3.1 Demographics analysis 4 3.2 SWOT Analysis 5 i) Strengths 5 ii) Weaknesses 5 iii) Opportunities 5 iv) Threats 6 4) Marketing Objectives 6 5) Price Strategy 7 6) Distribution 7 7) Advertising 8 8) Promotion 9 9) Multi Strategies 10 11 12 10)†¦show more content†¦| | |-Competition (Pepsi) |-More Brand recognition | a) Strengths: Coca-Cola has been holding a large part of world culture for a very long time. Coca cola has focused on brand image and brand loyalty along with providing supreme taste and quality. The Coca-ColaShow MoreRelatedcoca cola marketing plan2976 Words   |  12 Pagesï » ¿ Marketing Plan: Coca-Cola By group 2: Andy S.N Bima P.B. Gendhis I.B. Narita S. Marketing Plan Outline I. Paper Outline 2 II. Executive Summary 3 III. Company Background 4 IV. Customer Analysis 6 V. 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Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesSingapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: Ashley Santora Acquisitions Editor: Brian Mickelson Editorial Project Manager: Sarah Holle Editorial Assistant: Ashlee Bradbury VP Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Nikki Ayana Jones Senior Managing Editor: Judy Leale Production Project Manager: Becca Groves Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Senior Art Director: Janet Slowik Art