Marketing Plan Cocacola Vietnam - 3510 Words

Hospitality Marketing MKT 4487 Project Marketing Plan for Coca Cola in Viet Nam Instructor: Dr. Ping He TABLE OF CONTENTS Contents: Page No. 1) Executive Summary 3 2) Introduction 3 3) Marketing plan 3.1 Demographics analysis 4 3.2 SWOT Analysis 5 i) Strengths 5 ii) Weaknesses 5 iii) Opportunities 5 iv) Threats 6 4) Marketing Objectives 6 5) Price Strategy 7 6) Distribution 7 7) Advertising 8 8) Promotion 9 9) Multi Strategies 10 11 12 10)†¦show more content†¦| | |-Competition (Pepsi) |-More Brand recognition | a) Strengths: Coca-Cola has been holding a large part of world culture for a very long time. Coca cola has focused on brand image and brand loyalty along with providing supreme taste and quality. The Coca-ColaShow MoreRelatedcoca cola marketing plan2976 Words   |  12 Pagesï » ¿ Marketing Plan: Coca-Cola By group 2: Andy S.N Bima P.B. Gendhis I.B. Narita S. Marketing Plan Outline I. Paper Outline 2 II. Executive Summary 3 III. Company Background 4 IV. Customer Analysis 6 V. SWOT analysis 8 VI. Competitor analysis 10 VII. Marketing Strategy 11 VIII. Conclusion 14 IX. Bibliography 15 I. Executive Summary The Coca Cola Company is categorized to be the most famous trade mark in theRead More5 Coke vs Pepsi 21st Century Case Study13607 Words   |  55 Pagessignificant costs were for advertising, promotion, market research, and bottler relations. Marketing programs were jointly implemented and financed by concentrate producers and bottlers. Concentrate producers usually took the lead in developing the programs, particularly in product planning, market research, and advertising. They invested heavily in their trademarks over time, with innovative and sophisticated marketing campaigns (see Exhibit 2). Bottlers assumed a larger role in developing trade andRead MoreEnergy Drink and Red Bull6148 Words   |  25 Pagesnumber of consumers. Red Bull remains bullish and ambitious in their corporate brand. Despite rising competition, Red Bull continues to comfortably lead the global energy drinks market in both volume and value terms. However, the threat from The CocaCola Co (TCCC) has been mounting. World soft drinks share by off-trade 0.2% RTD volume (2012): World soft drinks off-trade RTD volume 12.4% growth (2011-2012):  © Euromonitor International SOFT DRINKS: RED BULL GMBH PASSPORT 4 STRATEGICRead MorePricing for Convenience Goods12585 Words   |  51 Pagespricing strategies. 12-2 Product and Pricing Strategies Chapter Overview [CH 12 product Bundle of physical, service, and symbolic attributes designed to satisfy consumer wants. This chapter deals with the first two components of a marketing mix: product strategy and pricing strategy. Marketers broadly define a product as a bundle of physical, service, and symbolic attributes designed to satisfy consumer wants. Therefore, product strategy involves considerably more than producing a physicalRead Morepaul hoang answers72561 Words   |  291 Pagesspending on items such as books, equipment, repairs and improvements. They might also seek additional sources of funding such as government assistance. There will also be a need to account for all costs (expenditure) and revenues of the school. Marketing: schools need to attract customers (students and their parents). This might be done through means such as offering a broad and enriching curriculum and wide opportunities (such as extra-curricular activities). Public relations and promotion (suchRead MoreStrategic Marketing Management337596 Words   |  1351 PagesStrategic Marketing Management Dedication This book is dedicated to the authors’ wives – Gillian and Rosie – and to Ben Gilligan for their support while it was being written. Acknowledgements Our thanks go to Janice Nunn for all the effort that she put in to the preparation of the manuscript. Strategic Marketing Management Planning, implementation and control Third edition Richard M.S. Wilson Emeritus Professor of Business Administration The Business School Loughborough University Read MoreExploring Corporate Strategy - Case164366 Words   |  658 Pagesare not going to buy into that.5 For many aï ¬ cionados, the last straw was when the Sugababes got crowned the ‘Best Dance Act’ of 2003. At the end of 2002, Palumbo was obliged to close down his ï ¬â€šagship magazine, Ministry. The Ministry Ibid. Marketing, 4 December (1997), p. 3. 4 5 European Venture Capital Journal, September (2001), p. 1. Independent, 2 January (2004), p. 10. ECS8C_C01.qxd 22/10/2007 11:54 Page 607 MINISTRY OF SOUND 607 of Sound then worked with publishersRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesSingapore Taipei Tokyo Editorial Director: Sally Yagan Director of Editorial Services: Ashley Santora Acquisitions Editor: Brian Mickelson Editorial Project Manager: Sarah Holle Editorial Assistant: Ashlee Bradbury VP Director of Marketing: Patrice Lumumba Jones Senior Marketing Manager: Nikki Ayana Jones Senior Managing Editor: Judy Leale Production Project Manager: Becca Groves Senior Operations Supervisor: Arnold Vila Operations Specialist: Cathleen Petersen Senior Art Director: Janet Slowik Art

Franco and Fascist Spain - 3113 Words

The long term misunderstanding and simplification of RIGHT vs. LEFT terminology in political discourse is responsible for the misconception that â€Å"The RIGHT† with its emphasis on traditional, nationalistic, conservative or religious values is inevitably a step in the direction of the FAR RIGHT ending in Fascism. Yet history has demonstrated that both political extremes share a basic common appeal to the â€Å"masses† and depend on a collectivist ideology that glorifies abstractions such as The Nation, The People, The Throne or The Working Class. On the eve of World War II, various so called â€Å"Right Wing† authoritarian regimes of the conservative, traditional, national and religious type (always considered by the Left to be†¦show more content†¦Many conservative supporters of the church, military and monarchy were concerned as much by the leader of the Falange, Jose Antonio, (always referred to by his admirers and followers by his first names only) as by the Marxists and their myriad anarchist and socialist parties. The moderate conservative right, monarchist and centrist parties that opposed the Leftist â€Å"Popular Front† in the elections in 1936 refused to enter into an electoral alliance with the Falange which stood isolated. Jose Antonio had stepped on too many toes by his justifiable criticism of scandal and corruption among parties of all shades. His calls for social justice for the Spanish working class, small farmers and agricultural workers led to charges by the Catholic and conservative Right Wing Press that he was a â€Å"Bolshevik† to which he responded that all those wealthy Spaniards who valued luxuries and their petty whims more than the hunger of the people were the real Bolsheviks –â€Å"the Bolshevism of the Privileged† and added oil to the fire by proclaiming In the depths of our souls there vibrates a sympathy toward many people of the Left who have arrived at hatred by the same path which has led us to love – criticism of a sad mediocre, miserable and melancholy Spain.† Mussolini had been a Socialist in his youth and shown anti-Catholic sentiments during the first ten years of Fascist rule. Similarly in Spain, the Catholic Church was suspicious of the Falange and its streetShow MoreRelated Francisco Franco Essay examples872 Words   |  4 Pages Francisco Franco Francisco Franco was the dictator of Spain from 1939 to 1975, including the time of WW2. Perhaps he was better known as â€Å"El Caudillo,† translated into English as The Leader. He was born and raised in Spain. He was a very brilliant military general who led Nationalist rebels in defeating the Spanish government during the Spanish Civil War. Although he was viewed as a Fascist Dictator, he strongly opposed communism. He was an extremely important figure in the course of world historyRead MoreSpanish Civil War: The Struggle Between Fascism and Communism 1431 Words   |  6 PagesGeneral Francisco Franco on the 17 July 1936 and ended with Franco’s victory on the 1 April, 1939. This victory resulted in the replacement of the Second Spanish Republic with the conservative dictatorship of Franco. This conflict triggered the clash of the various cultures and ideologies within Spain. One important example of an ideological clash was that of Communism versus Fascism . This clash was so important that, based on an analysis of the level of involvement of Fascist and Communist factionsRead MoreEvaluate the Importance of Foreign Intervention in the Spanish Civil War1028 Words   |  5 PagesIntervention in the Spanish Civil War Alex Reilly The Spanish Civil War (1936-1939) was very heavily influenced by foreign intervention. Communists, fascists and anti-fascists outside of Spain viewed the conflict between the Republicans and Nationalists in Spain as a decisive point in influencing politics in Europe. As a result of this, the fascist states of Germany and Italy sided with Franco’s nationalists, providing troops, tanks, aircraft and weapons. On the Republican side, help was receivedRead MoreFrancisco Franco Essay736 Words   |  3 PagesFrancisco Franco was a general and authoritarian leader, who governed Spain from 1939 to 1975. He came to power shortly after the start of the Spanish Civil War. In that war, he led the rebel Nationalist Army to victory over the Loyalist forces. After the war ended in 1939, Franco held complete control of Spain. His regime was similar to a Fascist dictatorship. He carried out the functions of chief of state, prime minister, commander in chief, and leader of the Falange, the only permitted politicalRead MoreThe Dictatorship Of A Fascist Regime Essay1918 Words   |  8 PagesGeneralissimo Francisco Franco came into power after his victory in the Civil war in 1939 and ruled over Spain till his death in 1975. In this 40-year period Spain was massive changed that causes much debate as to the political nature of Franco’s regime whether it is fascist or something different, Francoism. To understand if Franco’s regime was fascist, fascism must first be defined. There are many working definitions of a fascist regime, Stanley Payne’s states that the dictator must alien his regimeRead MoreHow Similar Were the Dictatorships of Primo de Rivera and Franco?1373 Words   |  6 PagesThe Dictatorships of Miguel Primo de Rivera and Francisco Franco had many similarities as well as many differences. The way they intended to lead Spain shows how they would employ similar strategies as well as different ones. I will discuss their intentions of how t hey thought was the best way to fix a broken Spain, the way they treated the working class, their tactic to improve economy, fascism, the use of military in their regime and the roles of women in their society. Firstly, it was arguedRead MoreThe Battle Of The Spanish Civil War859 Words   |  4 PagesIt’s safe to say that, even if someone claims to know little to nothing about Spain’s history, the names Franco, Hitler, and Mussolini ring a bell in their mind. Simply being able to recognize these names proves some knowledge on the subject of the Spanish Civil War, lasting from 1936 to 1939. For those who are unsure as to what qualifies as a civil war, dictionary.com defines it as, â€Å"a war between parties, factions, or inhabitants of different regions within the same nation†. In the case of theRead MoreFrancisco Franco, the Ultimate Fascist Dictator?1978 Words   |  8 Pagessingle-party dictatorship. Fascist dictators maintain authority through strict socioeconomic controls, suppression of the masses through censorship and terrorism, and policies of aggressive nationalism and racism (â€Å"Fascism†). Francisco Franco first implemented this government poli cy in Spain after witnessing its achievements in Germany and Italy. Franco’s strong nationalistic and military upbringing was the basis for his fascist dictatorship. What made Franco the â€Å"ultimate fascist dictator† was the factRead MorePans Labyrinth Setting1189 Words   |  5 Pagesunderlying context into serious consideration The external setting of this work consisted of 3 element: time, place and social environment. In 2006, the movie was filmed in a Scots Pine forest situated in the Guadarrama mountain range, Central Spain by the talented Mexican director Guillermo del Toro. The idea for Pans Labyrinth came from Guillermo del Toros notebooks, which he says are filled with doodles, ideas, drawings and plot bits which had been kept for twenty years. There are a lotRead MoreConflicting Opinions Over the Popular Front Government in Spanish Morocco1058 Words   |  4 Pagesenough, the planning for a military uprising continued. When the military coup failed to gain control of the entire country, the civil war started between the Nationalists and the Republicans. The Nationalists received aid from Italy ( at the time, fascist and under the control of *******) and from the Nazi Germany. The Republicans, however, received aid from the Soviet Union and from the International Brigades (composed of volunteers from Europe and the United States). The war was the result of

Ayala Museum Free Essays

Little did we know, when we were sent on a field trip to the Loyal Museum, what we would see there. All that we were told was that It was an â€Å"educational field trip† and something to do with Flanagan. Net’s advocacy of anything and everything Filipino. We will write a custom essay sample on Ayala Museum or any similar topic only for you Order Now So, we were really in for a treat when we set foot on the fourth floor of the museum and a short film started to play the moment we stepped inside the sliding doors. â€Å"Gold of Ancestors: Crossroads of Civilization†, it began, and went on to show some gold artifacts that had been found on archaeological digs all over the country. We were mesmerism’s from the very first one. Then, Just beyond the small chamber where we were viewing the film, we caught sight of the display cases containing the very artifacts that were now flashing on the screen. After that, we could hardly Walt to go and see them up close We saw golden bangles, rings, and necklaces, earrings, tiaras and studs, belts, bowls, cups and hilts of weapons. I was fascinated when I saw the burial masks, with stylized features engraved In the gold. I thought: forget ancient Egypt, It turns out the Philippines has its own! Aside from the burial masks, there were also â€Å"orifice coverings†, shaped like the eyes, the nose and the mouth. I guess If the dead couldn’t afford a whole mask, they could just go for the important parts! Whew! Move over, King -rut! Aside from the burial masks, I was also fascinated with the Kina, a small vessel shaped like a mythical woman-bird, who appeared to be holding some kind of Jug. Her eyes looked serenely out at the people who had come to see her. There was also the bluntly, an anthropomorphic plaque depleting the head of a lady with what seemed like an elaborate hairdo or headdress. I also drooled over a cuff or wrist ornament, as wide as a sleeve and intricately worked, so that the gold mesh was like lace. The information on it said it weighed 204 grams. Heavy! There were also earrings so big and so heavy that we all wondered how the owner could possibly have worn It without getting his or her ears torn. My personal favorite, however, was a beautiful belt (l know someone’s snickering while reading TLS! ). Catalog No. 81. 5175, weighing 575. 1 g, measuring 68. Xx CM. Circa 10th 13th century. It was made of fine mesh, with a zigzag design running along its length, and two golden plaques ornamented with granules of gold painstakingly arranged into stylized designs. Oh, I could have stood there and stared at it forever! Then, there was the piece De resistance: the UAPITA or Sacred Thread, weighing almost 4 kilos (yeah- peeve! ), strikingly similar to one depicted In the 16th century Boxer Codex, said to be the earliest description of the people of the Philippines In a Western language. Copy of which can be found in the exhibit. The UAPITA was supposed to be draped around the neck then attached to the wrist. Wow, the person who wore that must’ve been pretty strong! What was striking about these artifacts was that they seemed so Pinto to me. There were at least two necklaces or bracelets that were woven banging- Tyler: take four flat strips of gold and weave a fifth one back and forth across it, the reminded me of the legs of a modern armchair made of into because it h ad the same basket-weave technique. Some of the other items were decorated simply by poking holes in the gold to create a lacy pattern. The tiaras were created by cutting a sort of fringe in a strip of gold, then bending them back and forth to make a crown-like design. Seeing the exhibit made all of us walk a little taller and prouder. We had always read about the treasures of other lands, like Egypt and Troy; now we know that we have our own! Mayhap nag Philippians! How to cite Ayala Museum, Papers